Anil Foods, leading manufacturer of vermicelli in South India, has roped in popular actor Vijay Sethupathi as its brand ambassador.
On being appointed as the brand ambassador, Sethupathi announced that a sum of Rs 49.20 lakh would be donated towards the education of the needy across Tamil Nadu, a press release quoting him said.
He said with Ariyalur being one of the most backward districts in education and infrastructure, a sum of Rs 5,000 would be donated to 774 Anganwadis in the district totalling Rs 38.70 lakh.
Another share would be donated to 10 schools for the visually-challenged, 11 schools for the hearing impaired schools in Tamil Nadu, the release said.
On the occasion, the company also introduced five different varieties of millet-based products in the market along with new logo and new product packaging.
"In a time where junk food is popular regardless of its adverse effects on health and wellbeing, Anil Foods has introduced varieties of healthy millet-based Semiya varieties to the market", Anil Foods managing director Kamal Hassan said in the release.
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