ASCI uphelds complaint against Saffola Total ad

Advertising sector watchdog ASCI has upheld a complaint against Marico, terming its television commercial as 'misleading', where the FMCG firm had claimed that its blended oil - 'Saffola Total' - is better than olive oil.

According to the Customer Complaints Council (CCC) of Advertising Standard Council of India (ASCI), Marico's claim was misleading, where it had said 'Saffola Total' has two times better nutritional value and health benefit than olive oil.

"The complaint was considered by the Consumer Complaint Council... As per their decision, the complaint was upheld as the ad contravened of ... ASCI code," the regulator said in its directions.
 

Indian olive oil industry has complained against it.

It also said that Marico's ad "unfairly denigrated another product."

ASCI further advised Marico to either modify the ad or withdraw it.