Blake Shelton, Gwen Stefani officially dating

Gwen Stefani's spokeswoman has confirmed reports the rocker is dating her fellow "The Voice" judge Blake Shelton.

There were reports that the couple went into overdrive this summer after Shelton split from his wife Miranda Lambert shortly before Stefani, 46, ended her 13-year marriage to Gavin Rossdale, reported MTV online.

"Gwen and Blake are longtime friends who have very recently started dating," said Stefani's representative.

Stefani and Shelton, 39, have been flirting with each other on the set of the US talent show for weeks.