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Choice Hotels to add 11 properties in India by end-2020

Press Trust of India  |  New Delhi 

plans to add 11 properties under the franchise model by end of 2020 in India, a top has said.

The company, which is a subsidiary of the US-based hospitality International, currently has 29 operating in

"We will be opening 11 hotels in by the end of 2020 under the franchise model. The upcoming hotels are under various stages of development," India told

The hotels will be present in locations including Port Blair, Gorakhpur, Ooty, Lucknow, and among others, he added.

The company operates in India offering five brands -- Sleep Inn, Comfort Inn, Quality Inn, and Ascend Collection, he added.

In reply to a question, Pawar said: "The hotels will be under Comfort Inn, and brands."

On the investments that the company plans to make for the expansion, Pawar said: "As we follow the franchise model we don't invest in the property. We invest in our distribution platforms, in our systems that deliver values and in training."

The investments primarily go into making our brand visible and on brand promotion, he added.

On being asked the segment that the company targets, Pawar said the company is present in the mainly mid-scale segment.

"Going forward, we see great opportunities in India and we see great opportunities in the mid-scale segment," he added.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sun, July 08 2018. 11:35 IST