Dr Reddy's launches new patient-centric initiate

Dr Reddy's Laboratories today launched Purple Health, a unique platform designed to inspire patient-centric innovation and deliver solutions that address unmet needs of patients.

The initiative is another affirmative step forward by the company to institutionalise patient-centricity across the organisation, the Hyderabad-based firm said in a statement.

As the first major initiative under Purple Health, the company launched a new range of innovative, patient-centric packaging that aims to enhance the therapy experience for over 20 million patients each year.

Starting with the India market, the new packaging will be rolled-out in phased manner over the next six months for 25 of its focus brands, the company said.