Automobile major Eicher-Polaris today launched its personal utility vehicle 'MULTIX' in Madhya Pradesh market.
The company has set a target of taking its total dealership in the state to 15.
Eicher-Polaris is a 50:50 joint venture between Eicher Motors and Polaris Industries Inc.
"At present, we have four dealers in Madhya Pradesh including Indore, Bhopal, Rewa and Shahdol. By December we will raise this number to 15," Eicher-Polaris CEO Radhesh C Verma told reporters after launching the vehicle in the state.
He informed that MULTIX will be manufactured at the company's plant in Kookas, Rajasthan. The installed capacity of the unit is 60,000 which can be enhanced to 1,20,000 in case of need.
The vehicle is designed to meet the requirements of independent businessmen and according to the company, there are 5-8 crore such entrepreneurs existing in the country.
