Panorama Television, which owns and operates regional news channels under the ETV brand, today launched three news channels under the News18 brand for Tamil Nadu, Kerala and Northeast region.
The three channels, which were soft launched today, will cater the viewers from Assam, Kerala and Tamil Nadu, the company said in a statement.
Commenting on the development ETV News Network CEO Jagdish Chandra said: "Now we are expanding our base deep south and North East also under News18 brand and hope that we would emerge as the most credible player in these regions also".
Panorama Television is part of the Network 18 Group, which is owned by Reliance Industries.
Initially, transmission of all the three news channels will be from its Hyderabad-based studios till elections are over in these three states.
"In June, channels will shift to their respective state capitals and operate from there independently," the company said.
