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Fanatics opens tech innovation centre in Hyderabad

Business Finance

Press Trust of India  |  Hyderabad 

Online licenced sports merchandise retailer Fanatics opened a new technology innovation centre here Tuesday.

The company, which partners with some of the largest sporting operations and clubs in the world, including Real Madrid, Manchester United, Big Bash Cricket, NBA, NFL and the Wimbledon Championship, plans to hire around 100 engineers over the coming years, a statement said.

The opening of the centre is part of the commitment of Fanatics to further develop its technology, data and analytics platform which fuel the innovative vertical manufacturing model of the company, the statement said.

The India Tech Centre is one of several global offices the company has recently opened as it introduces its vertically-integrated, end-to-end omni-channel retail capabilities to partners worldwide, the statement said.

Chief technology and product officer Matt Madrigal said in the release that the growth of Fanatics would be driven by its technology platform and data-driven capabilities.

"In order to scale our vertical commerce model, that includes a global e-commerce presence and wholesale capabilities to design and manufacture our own apparel, we need to invest in world-class engineering talent and were thrilled to scale and invest in our India development centre, he said.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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First Published: Tue, September 18 2018. 18:15 IST