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FSSAI develops tool kit to promote safe, healthy food

Press Trust of India  |  New Delhi 

Seeking to promote safe and healthy food, FSSAI today said it will provide a kit to workers at the proposed 1.5 lakh centres under the Ayushman Bharat Scheme for raising public awareness on the issue at the grass root levels.

The Safety and Standards Authority of (FSSAI) will tomorrow launch a national campaign -- The Eat Right Movement -- with and centres to integrate its existing initiatives 'Safe and Nutritious Food' (SNF) at schools, home and workplace as well as fortification, its said.

"Under this movement, we have developed a tool kit for workers as well as citizens. This will be made available and integrated to 1.5 lakh health and centres. We want to scale up our existing initiatives and reach out to masses," he told

The Eat Right tool kit would serve as a supplementary engagement resource to be mainstreamed in the national nutrition and public health programmes, he said, adding that the focus is on through social and behavioral change on eating safe and

said the tool kit has clear and simple message on eating and avoiding food with high fat, sugar and salt.

It also includes components on eating safe such as maintaining hygiene and sanitation and

"We are also bringing out TV commercial as well as posters to spread awareness about eating safe and healthy food," she said.

The tool kit is designed to provide and nutrition messages for citizens in an interesting and engaging manner.

It aims to train frontline health workers, under the Ayushman Bharat, ASHA and Anganwadi schemes, to deliver these messages effectively to prevent non-communicable like diabetes, and heart ailments, and avoid food borne

"Healthy diet is one of the key responses to the rising incidence of non-communicable diseases," Das said.

Under the Ayushman Bharat Scheme, the government aims to open 1.5 lakh health and wellness centre by 2022, which would be equipped to treat host of diseases, including blood pressure, diabetes, and

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, July 09 2018. 17:20 IST