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Google expands Pixel phone screens, undercuts Apple on price

AP  |  New York 

Google's new phones mirror the industry trend moving the devices toward lusher, bigger screens and add new twists on the camera for taking better selfies and other pictures.

The Pixels have barely made a dent in the market since their debut two years ago, but is hoping to change that with the latest models unveiled Tuesday at an event in

uses the phones to highlight what it considers to be best features of its operating system, while challenging and with a device tailored for affluent consumers.

The third generation of phones comes in two sizes, and both feature high-definition screens that span from one edge to another. It's the first time has embraced the format, which adopted last year with its ballyhooed X.

Google is undercutting on the pricing of its phones. It's also hiring to take pictures with the new in an effort to persuade consumers its camera is superior to the XS that Apple released last month.

The Pixel 3 will be available October 18 and sell at prices starting at $799. That's $200 below the least expensive XS.

Google also rolled out a new device called Home Hub that couples a small display screen with an That's similar to Amazon's Echo Show and a new device called Portal.

But again Google is attacking its rivals on the pricing front. The Home Hub will sell for $149 when it comes to stores October 22. The new version Echo Show starts at $229, while the least expensive Portal sells for $199.

As usual, the Pixels focus heavily on Google's search engine, maps, and video service.

While all those service are hugely popular, the Pixels so far have generated more than sales. Google has sold an estimated 7 million Pixels over the past two years, almost imperceptible next to the 3.6 billion phones shipped during that time, according to the research firm

Google doesn't disclose its phone shipments, unlike Apple, which has sold about 388 million iPhones since the first Pixel came out in October 2016.

"If you have a Google tattoo on you, then these are the phones for you," said of the Pixel's limited appeal so far.

Google has been somewhat restrained in its distribution and marketing of the Pixel phones, Llamas said, because it doesn't want to alienate and hundreds of other device makers that feature in their own phones. Because highlights Google services, it's key to Google's business of selling ads through its and other mobile apps.

The iPhone also features Google's search engine, but Google may be paying Apple as much as $9 billion annually for that privilege, based on the estimates of

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, October 10 2018. 00:45 IST
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