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Google poised to unveil new Pixel phones, other services

AP  |  New York 

is expected to introduce two new Tuesday, part of its continuing push to embed its digital services and software more deeply into peoples' lives.

The new Pixel-branded phones will anchor a product event Tuesday in launched its line of high-end phones two years ago to better compete against

Apple, and other device makers. That includes many that rely on and apps such as the free operating system, which powers most of the world's mobile devices, as well as Google's search engine, Maps and

Google is also likely to roll out several other gadgets, including a new version of its "smart" Home speaker, a rumored tablet with a detachable keyboard and an update to its streaming device, based on

The latest phones are likely to attract the most attention, even though the first two generations have so far barely made a dent in the market. Google has sold an estimated 7 million Pixels over the past two years, almost imperceptible next to the 3.6 billion phones shipped during that time, according to the research firm

Google doesn't disclose its phone shipments, unlike Apple, which has sold about 388 million iPhones since the first came out in October 2016.

"If you have a Google tattoo on you, then these are the phones for you," said of the Pixel's limited appeal so far.

Google has been somewhat restrained in its distribution and marketing the phone, Llamas said, because it doesn't want to alienate and hundreds of other device makers who feature in their own phones. Because Android highlights Google services, it's key to Google's business of selling ads through its and other mobile apps.

The also features Google's search engine, but Google may be paying as much as $9 billion annually for that privilege, based on the estimates of

Although it has plenty of other partners, Google still feels compelled to release its own phones. That partly because Google uses the to demonstrate the best way to use Android and also wants to ensure the software has a place on devices designed for wealthy consumers a segment of the market that dominates.

The new are expected to follow the trend of expanding the phone screen nearly to the edges of the device. Apple, for instance, just released its biggest yet, the XS Max, which sells for as much as $1,450. Google hasn't yet discussed prices for its Pixel phones.

Analysts are also expecting Google to add higher resolution and more cameras to the Pixel, whose first two generations attracted rave reviews for its high-quality pictures.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, October 09 2018. 22:10 IST