In a quest for good talent, use of hackathons across industries including technology and IT, manufacturing among others is growing steadily, with42 per cent companies conducting such events at least once a year, according to a report.
The Mettl survey was done among human resources (HR) and learning and development (L&D) professionals, tech leads and chief technology officer (CTOs) from over 200 organisations of major industries.
"Hackathons are rapidly emerging as new-age tools for branding, hiring, employee engagement or innovation, and are seeing increasing acceptance from organisations beyond the IT industry. Having been involved in the business of conducting hackathons since the past few years, we decided to bring out some interesting insights and trends about this new-age tool to help organisations adapt to the future of technology and hiring," Mercer-Mettl chief revenue officer Siddhartha Gupta said.
It said, 23 per cent small organisations are using hackathons to hire top talent compared to 11 per cent large organisations.
About 23 per cent small organisations also use hackathons for product innovation, using the platform to generate and evaluate new ideas, it added.
Hackathons are being recognised as a powerful branding toolas 30 per centof the organisations revealed that they have used such events to amplify brand awareness, it added.
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