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HC asks UP govt to ensure ban on surrogate ads of liquor

Press Trust of India  |  Allahabad 

The High Court Thursday ordered the government and its Department to enforce the ban on advertisement of liquor on TV and in cinema halls, newspapers and other

The bench of justices and passed the order on a plea by the of a voluntary organisation Struggle Against Pain.

The bench also directed the and police departments to take appropriate action to ensure prohibition of any such 'advertisement'.

The petitioner sought enforcement of the ban, annexing with his petition various advertisements of liquor in magazines and newspapers.

The petition pointed out that though the advertisements were ostensibly for publicity of music CDs and drinking glasses, the name of these products were written in very small font and were hardly visible.

The advertisement, however, carried bold logos of various popular brands of liquor without using the word "liquor" to escape punishment under the law, the petition pointed out.

The petitioner claimed that the liquor manufacturers and their vending firms spend huge amount of money on these advertisements to encourage the sale and consumption of liquor and succeed in their design.

Some liquor companies which were made parties to the petition, defended the practice claiming that they also produce other products like soda and glasses under the same brand name and the law does not ban their advertisements.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, March 14 2019. 21:05 IST