With the forthcoming ODI series between India and Australia billed as a fight for claiming the number one position in the ICC rankings, the host boardcasters STAR Sports has launched a marketing campaign with the theme 'Fight for No 1'.
The campaign will promote and build the seven-match ODI series, which is commencing on October 13 in Pune.
India are currently placed at the top of the ICC ODI team rankings with 123 points, while Australia are at second spot with 115 points.
If Australia can get the better of India comprehensively in the series, they will become the new number one One-day team.
While India will retain their position at the top if they are able to win the series.
"It is the mother of all series. Seven ODIs and a T20 against Australia during the Diwali season surely make it a really big series for us. India-Australia contests have always generated lots of interest amongst fans in the country," said Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt. Ltd.
"India's national team has not been in action for close to two months now and fans would be eagerly waiting to see them in action again," he added.
The series will be broadcast in English on STAR Sports and STAR Cricket HD, while STAR Cricket will carry the series with Hindi commentary. All the matches will be streamed live online on www.Starsports.Com.
