The Indian Postal Service stirs up old memories for visitors to its stall put at the fourth edition of Kochi-Muziris Biennale in an artistic manner.
Its stall features two wooden boxes that symbolically reminds one of the days they used to visit the post office to send out mails to loved ones, a practice that is fast fading into oblivion, Kochi Biennale Foundation president Bose Krishnamachari said.
The fourth edition of the KMB sees the philately section of India Post not only offering 'My Stamps' for the visitors but also promoting a range of merchandise and collectors edition stamps, in an innovative marketing strategy.
This year, special focus has been given to the merchandise section, Ernakulam Division India Post Marketing Executive Aswathy M said.
These specially crafted items, mostly used as souvenirs, include perfumed stamps, jute bags, and philatelic stamps besides the regular stamps, a KMB release quoting her said Monday.
"The idea is to increase the sale by introducing new range of merchandise like perfumes, perfumed stamps and mug all in one," she said.
The gift hamper on sale includes a collection of 11 fragrance stamps, two perfumes and a coffee mug.
"We have seen many people coming and buying the hamper to gift it to family and friends for Christmas and New Year," she said.
The Postal Service is also promoting philatelic deposit account at the stall.Account holders can get collectors edition stamps at their doorstep, she added.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)
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