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Keeping up with China: Kim Kardashian woos Chinese market

AFP  |  Beijing 

Reality television star and lifestyle mogul has her sights set on the Chinese market with plans to open a pop-up store, reported Friday.

Kardashian, whose husband briefly lived in as a child, recently launched her makeup brand KKW Beauty and told China's official agency about her plans to do business in the world's second largest economy.

But with a fraction of the followers on local platforms compared to her fans, she has a long way to go.

"has the best make-up, and I would love to explore more of it," she said from in the interview published Friday.

Having "great interest in Chinese culture", Kardashian said she would like to film part of her reality TV show in the country.

The mother of three has even set up accounts on Chinese sites and Little Red Book.

But she has just 162,000 followers on the Twitter-like -- a figure dwarfed by her presence on Instagram, where her 121 million fans make her the seventh most followed account on the platform.

On the Pinterest-like Little Red Book, Kardashian shares makeup tips and snippets of her life with some 120,000 followers.

Most Chinese celebrities have tens of millions of followers on Several western celebrities have made attempts at breaking into the lucrative Chinese market.

US wrestling star John Cena, who has nearly half a million followers on Weibo, posts videos of himself speaking Chinese on the site, including an ode to Lao Ganma -- a spicy Chinese chilli sauce -- that lit up the internet earlier this year.

But the Chinese market is a double-edged sword, with Italian fashion brand getting its products pulled from Chinese after getting embroiled in a row over racially

West came to when he was 10 with his mother, Donda West, who taught English for a year at in eastern province.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, December 07 2018. 13:00 IST
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