Kerala Tourism aims to promote state as MICE destination

Kerala Tourism has sought Japan's support to turn the state into a MICE (Meetings, Incentives, Conferences and Exhibitions) destination for domestic and Japanese firms.

In its efforts to grab a major share of the global multi-billion-dollar MICE tourism industry, Kerala will promote the state as a destination for conferences and meetings of Japanese corporate leaders in future.

Kerala Tourism Secretary G Kamala Vardhana Rao met Japan's Ambassador to India, Takeshi Yagi, in New Delhi on October 6 to seek his cooperation.

"The Ambassador of Japan has assured his full support towards Kerala government's efforts to transform the state as a MICE destination for the business heads from his country," Rao said.
 

"We will also organise a meeting in Tokyo of Japanese CEOs based in their country after analysing the outcome of the meeting in New Delhi", Rao added.