To strengthen its operations in the country, Chinese smartphone maker LeEco has made three key appointments to its India team, including former Qualcomm Executive Shrinivas Bairi as Senior Director (R&D).
Besides, it has roped in Manish Aggarwal as Vice President Marketing Communications for Smart Electronics Business and Divya Dixit to lead its Content Marketing business, LeEco said in a statement today.
"Over the last several months, we have been extremely focused on strengthening our team and capabilities. These hires are well in line with our initiative of attracting top talent to strengthen our leadership team in India," CEO of LeEco India (Smart Electronics Business) Atul Jain said.
Bairi joins LeEco from Qualcomm, where he spent 17 years. His last role in Qualcomm was Director, Engineering.
Manish Aggarwal joins LeEco from Myntra where he was VP Marketing & Head of Monetisation.
In his current role at LeEco, Aggarwal will be responsible for spearheading LeEco's marketing communications, it said.
With over 16 years of experience, he has worked with companies like The Coco-Cola Company, Procter & Gamble and Mindshare.
Divya Dixit, in her new role, will be responsible for growing the company's content platform across India. She joins from Percept Live where she was Head (Marketing). She has experience of close to 19 years and has worked with firms like Tata Docomo, Saregama India, Sony Entertainment Television and Barista.
LeEco further said it is also looking to set up a R&D centre in Bengaluru.
Headquartered in Bangalore, LeEco India employs more than 200 people and aims to take it beyond 1,000 by the end of this year.
When it comes to entertainment, Le 2 and Le Max2 users
have an access to a content library of 2000+ movies and 3000+ hours of curated shows, 150+ live TV channels and very soon to 1.9 million songs with lossless audio. The Superphones come bundled with one year LeEco membership program, that besides the above mentioned benefits, users can also enjoy a 5T clouds drive space, 50+ big ticket international live concerts, exclusive live streaming of major entertainment events and music concerts worldwide along with 7500+ hours of world-class entertainment. LeEco will also give users a chance to tune into these top international live concerts - live and offline - in lossless audio. Surely, the content membership alone makes Le Max2 and Le 2 a must-buy.
Both Le 2 and Le Max2 come with USB Type-C audio port featuring CDLA (Continual Digital Lossless Audio) standard, patented by LeEco and a world first. This cutting-edge CDLA technology is all set to redefine the audio experience for users. To accelerate this audio revolution in the smartphones industry, in the first flash sale, LeEco will be giving away free CDLA earphones to all Le 2 and Le Max2 buyers.
Both the Superphones come packed with powerful processors in addition to flaunting best-in-class specs. MORE PRNewswire
Le 2 comes with Snapdragon Qualcomm (R) SnapdragonTM 652 processor and Le
Max2 comes with Qualcomm(R) SnapdragonTM 820 processor During the flash sale of Le 2 and Le Max2 on June 28, users can look forward to some amazing offers:
1) 10% SBI cashback (Applicable only on Flipkart. Users can avail a discount per card. The 10% cashback, valid on 28 June, is also applicable on EMI transaction on SBI credit cards)
2) Up to 10% cashback with HDFC Credit & Debit Cards on transactions ONLY on LeMall.
The Le Max2 comes with a 5.7-inch display running at a
resolution of 2560cross1440 pixels. At the heart of the flagship is Qualcomm(R) Snapdragon(TM) 820 (MSM8996) processor paired with 4GB RAM and 32GB on-board memory. Gaming or multi-tasking on Le Max2 is pure joy, as this powerful processor ensures a seamless and glitch-free experience. The SuperPhone has a 3,100 mAh battery with the world's leading quick charging technology and connectivity options such as Wi-Fi 802.11 a/b/g/n/ac, 3G, 4G with VoLTE support. The next generation SuperPhone from LeEco comes with USB Type-C port that also acts as audio port featuring LeEco's own CDLA (Continual Digital Lossless Audio) technology, patented by LeEco and a world first. Get ready to be electrified by the output. Music from a smartphone has never sounded so good.
Le Max2 is also a delight for photography enthusiasts. It sports a powerful 21-megapixel rear camera equipped with aperture f/2.0, optical image stabilization (OIS) and 4K video recording capabilities. For selfies and video calling, the SuperPhone features an 8-megapixel front-facing camera.
When it comes to entertainment, Le Max2 users will be spoilt for choices. With Le Max2, users get access to 1 year LeEco membership. As a part of this membership, LeEco has tie ups with some of the biggest names in the entertainment industry such as Eros Now. There's more good news for music lovers, the much-awaited Hungama music integration is scheduled to go live early October whereby users get access to a library of over 3.5 million songs in 25 Indian and six international languages. Over 1 million songs are in Full HD which users can enjoy in lossless quality. Users also get to enjoy unlimited audio and video downloads via Hungama Music app that is deeply integrated in LeEco SuperPhones. The entire content will be available to users ad-
free.
In addition to these, as a part of the entertainment
package users will get access to 50+ big ticket international concerts, and exclusive live streaming of major entertainment events worldwide.
User can also access a content library of 2000+ movies, 3000+ hours of curated shows and 100+ live TV channels. Le Max2 also supports Reliance Jio Welcome offer whereby users get access to free voice and data services till December 31, 2016.
This is one of a kind offer from LeEco on its flagship Le Max2 that is a definitive trend-setter in the industry. There could be no better way to kick start the festive season.
About LeEco:
LeEco, formerly known as Letv, is a global pioneering Internet and technology company with multiple Internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by JiaYueting and Liu Hong, LeEco employs more than 14,000 people and is the world's first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.
