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Microland Works With the Rotary Club of Parur to Rehabilitate Kerala's Handloom Weaver Community

Press Trust of India  |  BANGALORE 

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The arm recently engaged with the of Parur to initiate a sustained engagement program for the weaver community of The recent floods in caused immense destruction to the centuries-old handloom textiles industry in the small town of in the Ernakulam district of has committed itself to the revival of the industry in the aftermath of these floods.

(Logo: https://mma.prnewswire.com/media/717242/Microland_Logo.jpg )


(Photo: https://mma.prnewswire.com/media/767596/Handlooms_before_rehabilitation.jpg )

(Photo: https://mma.prnewswire.com/media/767598/Microland_Kerala_Handloom.jpg )

"consists of 5 co-operatives employing approximately 600 weavers. The in partnership with is supporting the Paravur Town Handloom Weavers No. H. IND (E) 1 which consists of 88 active members. Majority of the weavers are women, and many have lost their looms due to the floods," said Dileep MV, Secretary, the of Parur.

"Each loom will take minimum 1 month to be operational depending on the scale of destruction. Apart from the loss of their looms during the floods, the weavers have also lost the supplies that were procured before the floods. While the Paravur Town Handloom Weavers Society is supporting the members with yarn, the looms need to be up and running for the weavers to get back to work. Microland is working with local carpenters to rebuild the looms to expedite the rehabilitation of the weavers," said Karishma Bhuyan, Leader, Microland Limited.

"Microland is committed to act ethically and address the social and environmental issues prevalent in the society. Our core focus areas are what we call the three E's - Education, Environment and Employability, and we have established a participatory approach to design and execute our initiatives. We believe is an important mandate that allows us to reflect upon and evolve our relationships with local communities, Government and Microlanders, to achieve meaningful positive impact on ground," said Pradeep Kar, Founder, Chairman and Managing Director, Microland Limited.

In the past Microland has supported with relief items as a first-level response during the Kerala, Kodagu and North East floods. Recognizing the need of providing economic stability in the aftermath of natural calamities, Microland's goal is to expand its efforts to address the impact on livelihoods.

About Microland:

Microland accelerates the Digital Transformation journey for global enterprises enabling them to deliver high-value outcomes to their customers. Headquartered in Bangalore, India, Microland has more than 3,800 professionals across its offices in Australia, Europe, India, and Microland enables global enterprises to become more agile and innovative by integration of emerging technologies and the application of automation, analytics and predictive intelligence to their processes.

For more info: https://

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, October 11 2018. 16:45 IST
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