He made the remarks in a statement issued after the inauguration of Hunar Haat at the State Emporia Complex near Connaught Place market.
"This heritage has attraction and brand value in the market, and events like this will benefit artisans and craftsmen doing work related to it," Jaitley told reporters.
The Modi government has built a "highway of development" by removing "speed breakers" posed by issues related to religion, region and caste, he said in a statement issued after the inauguration.
The minister said Hunar Haat is playing an important role in ensuring the "vehicle (of empowerment of artisans) runs smoothly" on that highway.
Naqvi said more than 1.65 lakh artisans and craftsmen have got jobs and employment opportunities through this platform in this last two years.
"Hunar Haat is a credible brand which offers not only jobs but also opportunity for jobs. The platform offers opportunity and market for talent," he said.
"Heritage of our country is amazing and vibrant. And, talent gets opportunity and market, this has always been our effort. PM's Make in india, Stand up India initiatives are there and Hunar Haat is a strong component of it," he added.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)