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Mozilla unveils 'Firefox Lite'; partners Times Internet, DB Digital, MoMagic as content partners

Press Trust of India  |  New Delhi 

Open firm Wednesday unveiled 'Lite' to fulfil different local user needs for a fast and lightweight mobile browsing in India, and has partnered with and to deliver content to its users.

has also tied up with app marketing company to expand its reach.

"is the second largest worldwide and a mobile first country and is projected to grow to 666.4 million in 2023. Majority of India's are who take advantage of entry-level alternatives to expensive landline connections that require desktop PCs and infrastructure. This presents us with a huge opportunity to empower them with better than ever mobile browsing experiences," Joe Cheng, of Product, Asia, said.

He said advertisers or websites often use for broad user data collection and targeted advertising but Lite is equipped with private browsing and tracking protection to help users browse without a trace.

Lite is now available in 15 markets in including Bangladesh, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand, Taiwan, the and

"Mozilla understands that the best way to fulfil different local user needs and make the product relevant is through partnership. Mozilla has signed up with and as the first official content partners in the Asian market to provide its users with a variety of quality content," said Charles PC Chen, of Business Development, Mozilla Asia, said.

On partnership with Momagic, Mozilla said, "We are definitely looking for good reach through such partnership, which means a significant number of installs. More importantly, we would like to get the insights among various distribution channels as well as the uniqueness of each channel.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, March 13 2019. 22:50 IST