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Nikon India opens 'experience zone' in Chennai

Press Trust of India  |  Chennai 

: Japanese imaging products major Friday said it has set up a new experience zone here, as part of its move to strengthen retail presence in the country.

India, a subsidiary of Corporation, currently has 143 Experience Zones that showcase the entire range of Nikon's Mirrorless series, D-SLR Cameras, COOLPIX cameras among others.

The Experience Zone was inaugurated Friday by Nikon managing director Sajjan Kumar, a press release said.

Commenting on the zone, Kumar said, "With being the biggest cultural, economic and educational centre of the South India, there is abundance of opportunity for budding photographers."

"The new experience zone will provide hands-on experience to our customers, who can leverage the incredible culture of the city," he said.

The idea of setting up such zones was to offer a 'touch and try' experience to customers enabling them to make a purchase decision.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Fri, June 07 2019. 15:40 IST