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Orient Electric appoints Rakesh Khanna as CEO

Press Trust of India  |  New Delhi 

Home appliances maker Orient Electric today appointed Rakesh Khanna as its new chief executive officer (CEO).

"Rakesh brings with him over 30 years experience of working with companies of national and international repute in consumer electronics, electrical, lighting and consumer durables," the company said in a statement.

"At Orient Electric, we believe that innovation is an ongoing journey and our smart products continue to evolve for our modern consumers. We are confident that Rakesh will lead Orient Electric team from the front, help scale the company to greater heights, and deliver smarter products that match the changing demands of the new age consumers," C K Birla Group Chairman C K Birla said.

Orient Electric is a part of C K Birla Group.

Commenting on his appointment, Khanna said: "I am honoured to take this role, and excited about the possibilities that lie in the future...We are well-positioned to tap into new opportunities in this phase of changing market dynamics and rapid technological transformation.

First Published: Tue, March 03 2015. 20:13 IST