Food Minister Ram Vilas Paswan today asked street vendors to evolve self regulatory code and a set of guidelines to provide safe and hygienic food.
Taking a round at the National Street Food Festival here, Paswan said the government can also extend its help to street vendors in this endeavour.
"Indian street food is popular all over the world for its range of flavours. There is a need to create awareness about hygiene and best practices among food vendors," the minister said in an official statement.
He added the Department of Consumer Affairs in collaboration with the industry is already working on it through 'Surkhit Khadya Abhiyan'.
Paswan also appreciated the concept of the festival for showcasing diversity of India's street food at one place.
Organised by the National Association of Street Vendors of India (Nasvi), the three-day festival, which runs through December 11-13, is showcasing more than 800 hundred food stalls from 26 states.
Siddhartha will be contributing significantly, not just as
an investor, but also by bringing his many years of experience into guiding and growing the startup. He holds an MBA from The Wharton School has over 15 years of experience across multiple sectors. Siddhartha is a part of the promoter family owning the Jagran Media group in India and has worked with global consulting giants like Mckinsey & BCG and is an LP with Blume VC (Indias premier early stage fund).
Ashwin Chadha has 15 years of experience in Private Equity and Venture investing, having worked with firms such as General Atlantic, India Equity Partners and Morgan Stanley. He is an early investor in some very prolific startups like Bira91, Wow! Momos, & Wingreens Farms.
Speaking about FFC, Ashwin said, "I believe FFC is on the right trajectory and has the right team to become a major player in the clean label segment in the country." About Fresh Food Concepts:
Launched in November 2014, Fresh Food Concepts is the market leader for cold-pressed juices in North India. Led by a highly educated, experienced and committed team of young professionals this bootstrapping startup has established an impressive network in the B2B2C category; with special emphasis on the HORECA industry and FMCG retail sector in Delhi NCR. In December 2016, Fresh Food Concepts secured $1.8 million in a pre-series A round of funding led by angel investor Siddhartha Gupta.
The company's flagship product, Juice Up is a
ready-to-drink beverage that contains no preservatives, additives or sugar. No heat generation during the juicing ensures the preservation of essential vitamins, minerals and enzymes. Packing less than 100 calories per bottle; Juice Up comes in six flavours including Red-E-Steady, Melony, 24 Carrot, Anarkali, Green Mile and Hello Yello.
Residents of Delhi, Noida & Gurgaon can avail free home delivery of 30 juices through a monthly subscription on http://www.Juiceup.Today. These 100% raw and fresh juices are also available at over 250 locations including premium modern trade chains, hotels, restaurants, QSRs, cafes and entertainment venues across Delhi NCR.
About Siddhartha Gupta:
Siddhartha Gupta is an entrepreneur with over 15 years of experience across multiple sectors. He is part of the promoter family owning the Jagran Media group in India, but has worked across varied industries, both within and outside the family business. He holds a B.E - Software, from The University of Melbourne and an M.B.A - Finance & Strategy, from the University of Pennsylvania - The Wharton School.
