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Pb: New outdoor advt policy gets cabinet nod

Press Trust of India  |  Chandigarh 

In a move expected to generate an additional Rs 200 crore in revenue, the cabinet today approved the state's new outdoor advertisement policy.

The Municipal Outdoor Advertisement Policy, 2018, aims at regulating the process of in order to address technological changes in the field while ensuring greater public safety, an official release said here.

The new policy, okayed by the cabinet at a meeting chaired by here, stipulates provisions relating to permissible content on outdoor advertisement and also provides for identification of suitable places where advertisement rights can be awarded.

In the absence of such a policy, the government was being deprived of much-needed revenue while private companies were making money, told the cabinet, underlining the need for drastic changes to the existing norms.

Giving details, a of the chief minister's office said the policy was aimed at awarding advertising rights through e-tendering, e-auction, by municipalities, without causing traffic or any other type of hindrances in the towns.

Under the policy, separate advertisement sites/spaces have been proposed to be reserved for government advertisements which can be utilized by the government whenever required.

It provides that certain advertisement sites be reserved for social and religious works. The policy bars any advertisement on h

istorical and archaeological buildings.

The said the local government department had examined the existing policies of the municipalities of neighbouring states like and

After examining all the issues meticulously, the Department formulated a draft of Municipal Outdoor Policy-2018, by amending the existing The Punjab Outdoor Advertisement Policy-2012, he said.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, February 15 2018. 18:20 IST