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Political parties get ready for poll war on social media

Press Trust of India  |  Jaipur 

With political temperatures soaring in in the run-up to the December 7 assembly elections, major parties in the state have deployed "warriors" to reach out to people on digital platforms.

Keeping in mind the role played in the victory of the in the 2004 general elections, the has also decided to make full use of the

The BJP's cell in-charge Hirendra Kaushik said the party has deployed one IT each at 51,000 booths, and 10-member IT teams have been constituted at the division level to reach out to people through WhatsApp, Twitter, and

These "social media warriors" are making the electorate, especially youths and women, aware of the achievements of the BJP-led governments at the Centre and in the state, Kaushik said.

The party is connected to nearly 14.5 lakh people through WhatsApp and around 6.5 lakh people via Facebook, he said, adding close to 35 lakh people follow on her page.

The is also making its ready to fight the poll war.

in Archana Sharma said the party's was inactive in the last assembly election and it has taken steps to reach out to people on digital platforms considering the role the mass medium has played in recent polls in other states.

She said social media is an effective medium to connect with people and its use has increased after 2013.

The BJP used it to spread negativity against the Congress and its leadership, she alleged, adding her party will use it in a positive manner.

The AAP, which is fighting its first elections in Rajasthan, has appointed for their probable candidates.

Devendra Dev, the of the AAP, said the party has appointed a for each candidate to share activities on social media.

A WhatsApp helpline has also been started on which suggestion for the manifesto would be sought.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, October 08 2018. 16:20 IST