Private broadcasters will have to share signals with Doordarshan of all One day and Twenty-twenty matches played by the Indian men's cricket team and also those test matches which are considered of high public interest by the Centre.
In addition, the signals of semi-finals and finals of Men's World Cup and International Cricket Council Championship Trophy will also have to be shared with the public broadcaster by private channels as per a notification issued by the I&B ministry.
Sources said that according to norms, matches which involve huge public interest are shared with Prasar Bharati and there is a method of revenue sharing as well.
Through this notification clarity has been ensured related to which cricket matches are considered of high public interest, sources said.
Disclaimer: No Business Standard Journalist was involved in creation of this content
