Radio network 93.5 Red FM today said it has become 'exclusive radio partner' of IPL team Kolkata Knight Riders for this season.
This is for the first time that Red FM and KKR, defending champion, have come together during IPL, the private radio station said in a statement.
It has plans to host KKR players such as Gautam Gambhir, Yusuf Pathan, Morne Morkel live on various radio shows, it added.
Commenting on the development, 93.5 Red FM COO Nisha Narayanan said: "As KKR is the defending champions, we are looking forward to a great collaboration with them to further strengthen our connect with the RED FM fans in Kolkata".
She added Red FM has planned an extensive campaign for this association with a special focus on on-air, off-air and digital initiatives to create a connect with listeners.
KKR CEO and MD Venky Mysore said: "Considering the strong network strength of RED FM, we are sure that they will bring immense value to this association".
