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Bloomberg|Quint WhatsApp service has over 3.5 lakh subscribers in just 8 months
BQ WhatsApp Service, a business news service offering customised news and stock updates, reports that about 9% of their user base has subscribed to stock notifications of Reliance Industries Limited.
Yes Bank Limited was the second most followed stock, with 7.6% of the user base signing up for the notifications. Wipro Limited was ranked third with 6.5% tracking the company, followed closely by Tata Consultancy Services, with 6.4%. Tata Motors Limited rounded out the top five, with 5.9% of BQ's total WhatsApp subscribers opting for stock alerts.
Inputs collected by BQ WhatsApp, using the stock-bot feature, helps users seek the latest stock market metrics within a few seconds. This provides them with access to the latest stock updates tailored to their requirements. The latest innovation in this space is the personalised 'Stock Watchlist' on BQ WhatsApp, wherein a user can add up to 10 stocks and set up to 3 daily alerts of their choice, at a given time. According to internal research conducted by BQ, over 56% of users consume news on Bloomberg|Quint via BQ WhatsApp. 49% users find the BQ WhatsApp News Service more useful as compared to other platforms that are used to disseminate news.
The top 10 most tracked stocks in 2018 according to BQ WhatsApp service are as follows:
Stock Number
Company Name
Percentage of Users
500325
Reliance Industries Limited
8.5%
532648
Yes Bank Limited
7.6%
507685
Wipro Limited
6.5%
532540
Tata Consultancy Services Limited
6.4%
500570
Tata Motors Limited Fully Paid Ord. Shrs
5.9%
500209
Infosys Ltd
5.7%
500112
State Bank of India
4.5%
500180
HDFC Bank Limited
4.0%
500875
ITC Ltd
3.9%
532500
Maruti Suzuki India Ltd
3.3%
22% of BQ WhatsApp users have subscribed to the upper limit of 10 stocks
*Disclaimer: All the information stated above is based on the analysis derived by the user base and their requests on the BQ WhatsApp Service and are subject to the period of 2017-18.
About BQ WhatsApp Service:
BQ WhatsApp Service provides high-quality business and financial news and insights to India's decision-makers, executives and entrepreneurs. Its content spans focussed and in-depth business and markets news, global economics, key policy updates, which impact business, technology and more.
Disclaimer: No Business Standard Journalist was involved in creation of this content
