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Social media may swing 4-5% votes in LS poll: T V Mohandas Pai

Press Trust of India  |  Hyderabad 

may swing four to five per cent votes in the coming elections, making it a key factor in constituencies with thin victory margin, IT industry veteran, T V Mohandas Pai, said Tuesday.

Youngsters, particulary first time voters, are very heavy on social media, which is the primary channel of information for most of them, the former of software major, Infosys Ltd, said.

"may swing 4-5 per cent of the votes, that's my view", Pai told

Forty to 50 per cent of young voters could be swayed by because for most of them it's the primary channel of information, he claimed.

"Young people don't watch TV, they watch videos, they go to YouTube, they go to social media, they don't read newspapers, they are influenced by what they see on social media, not on print, not on TV", Pai said.

To influence young voters, political parties should find out what motivates them, what are the emotions they have, what they like, where they go and what's that they look forward to, he said.

"Messages should be based on their interest. Messages should be targetted as a group. The messages have to be positive, about bright future and optimistic," Pai added.

Citing an example, Pai said young people are very interested to know how was treated globally. They have aspiration of working abroad. Stories about what the government has done to gain respect for would be very good.

Asked which party he thought was ahead of the race on use of social media to influence voters, he said it's the BJP, adding, Narendra Modi's image among young people is "very, very strong".

On the other hand, Pai claimed that the is not vibing with young people because he is "speaking the language of the 1990s".

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, March 12 2019. 12:20 IST