Sofia Vergara becomes face of Head and Shoulders

'Modern Family' star Sofia Vergara has become the new face of Head and Shoulders shampoo and will appear in their 2014 campaign.

The 41-year-old actress is looking forward to fronting the campaign which also features her real family members, reported E!Online.

"I am excited to be joining a new family. Head & Shoulders has been a part of my hair care regime and my family's since I was young," Vergara said.

The actress is reportedly locked into a long-term endorsement deal with the brand for a hefty seven-figure sum.