Superbrands India today said its winners for 2017 will have the privilege of carrying the Superbrands award seal for 18 months.
In a statement, it said the brand development stories of the winners are captured in a coffee table book that will help facilitate a deeper understanding of why and how brands succeed - and why many fall by the wayside.
Anmol Dar, MD of Superbrands India Pvt, said, "This year, we have seen the emergence of several service sector companies in India as Superbrands. These winners are not necessarily the highest-selling brands, but those that have worked hard to win consumer trust.
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