Real estate firm Wave Infratech has won the naming and marketing rights for Noida Sector 18 and Noida City Centre metro stations for next 10 years.
This is the first time that such a concept is being adopted in India and Wave Infratech is the first company to have been awarded the rights for two popular metro stations.
Delhi Metro Rail Corporation (DMRC) has awarded Wave Infratech the naming rights for two prominent stations -- Noida City Centre and Noida Sector 18 -- along with exclusive marketing rights of media space for 10 years, the real estate firm said in a statement.
"With this, the foot-hold of the company in Noida will get stronger, and would assist in ramping up our brand recall with the opportunities that DMRC offers," Wave Infratech Executive Director (Marketing) Amar Sinha said.
