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Earn after reading: China news app Qutoutiao lures with clickbait and cash

The payments are an extreme example of financial incentives from discounts to coupons employed by a new generation of Chinese internet firms


Cai Li, a janitor in Shanghai, developed a serious addiction to news app Qutoutiao, lured by gossipy articles about celebrities and the cash she gets from reading them. Logging on during breaks at work and sometimes at night when she can't sleep, the 63-year old has earned a few hundred yuan ($30-$40) over several months, which she says is useful to supplement her income. With its unusual pay-your-user strategy, Tencent-backed Qutoutiao Inc - pronounced "chew-tow-ti-ow" - has drawn in 20 million daily readers. A leaderboard shows the top-earning user has raked in ...

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First Published: Tue, December 04 2018. 04:36 IST