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Exclusive: Altria in talks to buy cannabis company Cronos Group - sources

Reuters 

By and Harry Brumpton

(Reuters) - Marlboro cigarette maker is in early stage talks to acquire Canadian Cronos Group Inc, as it seeks to diversify its business beyond traditional smokers, people familiar with the matter said on Monday.

this year legalized recreational use of marijuana and is seen as a testing ground for pot companies that expect to expand globally as other countries follow suit.

Cronos has not agreed to any deal and there is no certainty it will do so, the sources said. The discussions between Cronos and Altria are expected to last for several weeks, one of the sources added.

The sources asked not to be identified because the matter is confidential. Altria did not immediately respond to a request for comment, while Cronos declined to comment.

Cronos shares listed on the Nasdaq rose 23 percent to $11.32 in Monday afternoon trading after reported on the deal talks, giving Cronos a market value of more than $2 billion.

Other Canadian cannabis stocks also jumped. shares rose 4 percent, while shares soared 10 percent.

A deal would mark one of the largest combinations between mainstream tobacco and the booming but volatile marijuana sector, which has seen interest from a variety of major consumer companies that are monitoring the industry for disruptive threats and faster-growing product possibilities.

In June, London-based tobacco company took an undisclosed stake in closely held Cannabinoid. announced a $3.8 billion investment in in August, while said in September it was watching the space for alliances that could potentially help it develop products containing

Altria's shares have fallen by more than 20 percent over the year, as cigarette smoking continues to decline in the Federal data from earlier this month showed cigarette smoking among U.S. adults reached an estimated 14 percent in 2017, the lowest level ever.

Altria has invested in the sector in recent years through its Nu Mark subsidiary. It is also in talks to take a minority stake of between 20 and 40 percent in maker Juul Labs Inc, sources said last week.

Big tobacco companies such as Altria have been investing in as U.S. tobacco smoking rates decline.

(Reporting by and in New York; Editing by Susan Thomas)

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Mon, December 03 2018. 23:28 IST
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