SAP move signals technological maturity

Software Application Protocol India has bagged over 1,500 new customers in the past year. This brings to the fore SMEs' intention to derive increased operational value from IT investments.

SAP (Software Application Protocol) India continues to win over new customers in the Indian small and midsize enterprise (SME) market with more than 1,500 companies signing for installation of SAP over the past 12 months.

The company now has a customer base of 2,300 in the SME space. Companies from diverse industrial interests have decided to get on to SAP to foster new business efficiencies and derive increased operational value from Information technology (IT) investments.

Indian SMEs are witnessing dramatic changes in technology adoption and are setting an example on the way companies from emerging economies like India are utilising innovative technologies. As with companies of all sizes, SMEs in India are seeking ways to increase efficiency through automation of processes, standardising procedures and creating a single integrated platform.

New adopters of SAP in Punjab include International Tractors, Upper India Steel, Rockman Cycles, Abhisekh Industries, Kudos Chemie Ltd, Bharat Box Factory, Deepak Fasteners Ltd, Vardhman Polytex Ltd and KDDL Limited etc.

"Offerings from SAP are witnessing determined customer preference. We opted for SAP for its expertise in integration and its proven track record of offering the best in class solutions worldwide. The comprehensive set of SAP solutions addressing all our current business needs, has facilitated us in gaining competitive advantage through novelty in business-processes," Arun Attri (Information Technology-Head), Vardhman Polytex Ltd (Oswal Group) said.

"We wanted to integrate our operations, enhance our operational flexibility and gain access to real time information. SAP gave us a unified platform with access to real time information, available 24x7," said Sangeet Malhotra, Attri (Information Technology-Head, KDDL Ltd.

"SAP and its partners have been working closely with Indian SMEs to understand their business needs and growth aspirations. We know that Indian SMEs want an enterprise technology solution that not only incorporates industry best-practices into their organisation but also acts as their foundation for competitive differentiation.

The solutions must continue to remain relevant and deliver business benefits even as the SMEs grow," Nagaraj Bhargava, vice-president, marketing, SAP, Indian sub-continent said.

"SAP's growing market share and consistently growing customer satisfaction scores among SMEs is testament to the trust that our customers place in us and I am confident that we will continue to be the vendor of choice for them," he added.

SAP is the world's leading provider of business software. More than 46,100 customers in more than 120 countries run SAP applications "" from distinct solutions addressing the needs of small and midsize enterprises to suite offerings for global organisations.

Powered by the SAP NetWeaver platform which drives innovation and enables business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across supply chains and business operations.

SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP."