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Business Standard
Real-time pricing
According to Gartner, Inc. by 2025, the top 10 global retailers will leverage contextualised real-time pricing through mobile applications to manage and adjust in-store prices for customers. A recent report by the advisory company advises that retailers assess personal data and product preferences and "translate those inputs into immediate and contextualised offers". "Digital sales continue to grow, but it's no longer a competition between online and offline. Today, many retailers find that half of their online sales are supported by their stores," said Robert Hetu, vice president analyst at Gartner. Adoption of mobile payments and retailer mobile apps

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First Published: Mar 27 2019 | 8:47 PM IST

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