Data Tracker: Personal healthcare ads on the rise

Are more Indians concerned about health than ever before, or is it that there are many more companies offering a greater variety of health care products today? Whatever the reason, recent TAM-Adex data show advertisements for personal health care reached a five-year high in 2015. Ad volumes went up significantly in print and on television, but radio saw a decline, while overall marketing of personal health care products is clearly in the ascendant