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'From ad-hoc solutions, we have moved to customised offerings'

Clients at large need hand-holding and therefore the cost of selling becomes a bit of a deterrent

Ambarish Gupta, founder and chief executive officer, Knowlarity Communication
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Ambarish Gupta, founder and chief executive officer, Knowlarity Communication

Sangeeta Tanwar
Cloud-based technology is becoming mainstream and there's lot of potential for growth, Ambarish Gupta tells Sangeeta Tanwar
 
In what ways has the cloud-based communications industry evolved since Knowlarity’s inception in 2009?
 
The cloud-based communications industry is maturing. Earlier, people who bought cloud-based services were seen as early adopters of a nascent technology. But now all that is changing. Today, majority of the businesses are moving their processes to cloud. Now, the government too is adopting cloud led solutions on a large scale. With greater adoptions, cloud-based solutions have become more streamlined. A few years back, there were limited