Quietly, Tata Motors stages a comeback

The automaker has set its sights on becoming the third largest player in India in two years

Mayank Pareek, the president of Tata Motors’ passenger vehicle business, received a mail from a prospective buyer of the newly-launched Hexa in Mumbai who said he would like to evaluate the SUV but his wife was not sure. Pareek did not lose time and had a Hexa sent to this prospect for a week. The person was not too keen to accept it as he was travelling to Nashik. But Pareek insisted that he must take the car along. A week later, the prospect turned into a customer.

“You need to let the buyer discover the potential of a car.