A day in the life of a BlackBerry user begins by checking for the red asterisk-type symbol appearing over the right hand corner of the email/SMS/messenger icon on his or her device — a simple symbol and one that has spawned Research In Motion’s (RIM) first independent campaign in India, that broke last week.

><table width='100%' border=0 cellspacing=0><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 18px; FONT-WEIGHT: bold; COLOR: #0253B7;'>Shall we say, lights, camera, BlackBerry</td></tr><tr><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 11px; '>RIM unveils its first ever 

Shall we say, lights, camera, BlackBerry

RIM unveils its first ever action oriented India campaign

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