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The Strategist Quiz (# 583)

The Strategist Quiz (# 583)

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Gaurav Sri Krishna
1. Name the company whose employees follow certain tenets put forth by its founder which they call “Hockism”
 
2. Which brand has launched the Dream Gap Project, a multi-year global initiative to raise awareness of factors that prevent girls from reaching their full potential?
 
3. This entity has launched Smartly, a new lower-priced brand with 70+ items ranging from household cleaners, razors, hand soap, paper plates and toilet paper, priced mostly below $2 in the US. Name it.
 
4. Which modern Olympics had the first protest, first Marathon event, first swimming pool, the first event in which all athletes had to represent countries and the first brand sponsorship for marathon runners? Name the brand also.
 
5. The first known references to this product category is in the ancient texts of Ayurveda. Later in the Greek and Roman periods, this product's use became common among the upper classes. Hippocrates recommended a mixture of salt, alum, and vinegar. The Jewish Talmud, dating back about 1,800 years, had suggestions for the use of this product. Name it.
 
6. What is the significance of this ad line: “Hope you find the melody to many more little hearts?”
 
7. Which fashion designer’s line of his first collection, presented in the late 1940s was the botanical term corolla or circlet of flower petals?
 
8. What is the term used by market researchers for the coolest kid in the neighbourhood? If this kid likes a product, it is a reflection of it becoming a success.
 
9. Which business group has adopted the ancient universal symbol of the Gyan Mudra as its logo?

10. Whose logo is this?


 




One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries is October 16 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.