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Will 'one nation one fertiliser' lead to uniformity or anonymity?

Under 'One Nation One Fertiliser' all fertiliser bags, irrespective of their contents or the company that manufactures them, will carry a uniform brand name called "Bharat"

The brand name will be tagged with the name of the scheme under which the government grants subsidy to the fertiliser manufacturers
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The brand name will be tagged with the name of the scheme under which the government grants subsidy to the fertiliser manufacturers

Sanjeeb Mukherjee New Delhi
The Union Ministry of Chemicals and Fertilisers on Wednesday issued an order directing all manufacturers to sell their products under a uniform brand name, “Bharat”. What does the order entail for fertiliser companies and how does it differ from branding of products practised so far? Here are the answers:

What is the order all about?

The government has rolled out a concept of “One Nation One Fertiliser” under which all fertiliser bags, irrespective of their contents or the company that manufactures them, will carry a uniform brand name called “Bharat”. The brand name will be tagged with the name

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First Published: Aug 25 2022 | 8:57 PM IST

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