14 gaming ads potentially violated ASCI code in first week of IPL

ASCI's guidelines require real-money gaming advertisements to not be aimed at minors, not present gaming as a source of livelihood or link it to success

As this season of the Indian Premier League (IPL) gains steam, it is witnessing some high-decibel advertising from the online real-money gaming industry. The Advertising Standards Council of India (ASCI) has expressed concern about several such advertisements potentially violating its guidelines.

On Monday, ASCI, which is a self-regulatory body of the advertising industry, said it had screened at least 35 ads in the first week of the season, which started on March 26, and found 14 ads to be potentially violating its code. This was across OTT platforms and TV.

The 14 found to be potential violators include seven ads