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93% of all sports lovers watched cricket in 2018, says BARC report

The game maintains its allure among viewers, with even women's cricket showing growth in viewership

Urvi Malvania 

Cricket
Cricket

Ninety-three per cent of viewers watched content in 2018. According to a report by the BARC, the game maintains its allure among viewers, with even women’s showing growth in viewership, albeit on a small base.

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First Published: Tue, June 04 2019. 01:36 IST