TVS Eurogrip, India’s leading two and three-wheeler tyre brand, has joined hands with four-time IPL champions Chennai Super Kings as the principal sponsor for the next three years (2022-2024). According to sources, the deal for three years was signed for Rs 100 crore, one of the highest among IPL teams at present.
Chennai Super Kings and the TVS Group company will launch a slew of initiatives to engage the large fan base of CSK across the country. The partnership will give TVS Eurogrip visibility on the front of Chennai Super Kings’ famed yellow jersey, a company statement said. CSK has