Despite topping revenue charts, performance is Achilles Heel for Man United

When it comes to off-field metrics, Manchester United dominates the performance tables - even when it is struggling on the pitch

“Hated, adored, and never ignored” is a slogan well-known to Manchester United fans. They could certainly be forgiven for thinking that the spotlight is shining very brightly on their club this season, too. With well-documented issues on and off the field, problems with playing style and a grumpy manager, it would not be uncommon for you to think that Manchester United had been toppled from their position as one of the world’s strongest football brands.

But herein lies the paradox. In the latest issue of the Deloitte Money League, which ranks football clubs by revenue,