You are here: Home » Sports » Cricket » Cricket News
Business Standard

ICC media rights: Sale process for 711 matches starts from June 20

The ICC has also kept the process linear with three specific packages for both men and women; package A is TV Rights, 'B' is Digital Rights and 'C' is combined TV and Digital Rights in both categories

International Cricket Council | ICC Cricket Committee | Cricket

Press Trust of India  |  Dubai 

ICC, International Cricket Council
International Cricket Council. Photo: @ICC

The Council (ICC) will begin the process to sell the media rights tender for 711 games at its global events in the next eight-year cycle, starting 2024, from June 20.

The packages include multiple women's U-19 T20 World Cups.

Unlike BCCI which held an e-auction across three days to rake up a record USD 6.2 billion (Rs 48,390 crore) from its IPL media Rights, the ICC will be following the conventional sealed bid process with separate bids for both men and women matches.

The ICC has also kept the process much more linear than the BCCI with three specific packages for both men and women.

Package A is TV Rights, 'B' is Digital Rights and 'C' is combined TV and Digital Rights in both categories.

In men's category there are two specific durations -- 4 years and eight years.

Bids must be submitted for a four-year term, but bidders can also optionally bid for an 8-year term as well. In women's category, it is for four-year term.

"For the first time ever, men's and women's rights will be sold separately, and prospective partners can bid for 16 Men's events (over 8 years) and six Women's events (over 4 years), totalling 362 and 103 matches respectively," ICC said in a release.

Apart from these 465 games, there are additional games of U-19 men's and women's games.

The ITT is for the Indian market only, with up to six packages available across TV only, digital only or a combination of both.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Fri, June 17 2022. 18:56 IST