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ICC media rights: Winner for 2023-31 cycle to be announced on Saturday

Broadcasters Disney-Star, Sony, Zee and Viacom18 have submitted their bids, it is reliably learnt, after protesting about the lack of transparency in a closed-loop exercise

TV, cricket
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The difference between the two highest bidders is more than 10 per cent

BS Reporter Mumbai
The International Cricket Council (ICC) will announce the winner of the sale of media rights for the 2023-31 cycle on Saturday, following a closed-loop bid process in Dubai on Friday. Here, closed loop means that the bid submission was in sealed envelopes.

Broadcasters Disney-Star, Sony, Zee and Viacom18 have submitted their bids, it is reliably learnt, after protesting about the lack of transparency in a closed-loop exercise. Amazon, while initially showing interest to bid for the rights, was not part of the process on Friday.

At stake is media rights for multiple events including sixteen men’s events (for eight years)

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First Published: Aug 26 2022 | 10:34 PM IST

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