You are here: Home » Sports » IPL 2021 » News
Business Standard

IPL 2021: Opener between MI and RCB clocks 10 billion minutes of viewership

The Star India network has clocked 323 million total impressions for the opening match of the 2021 edition of the IPL.

Mumbai Indians | Indian Premier League | Royal Challengers Bangalore


Indian Premier League | Photo: @IPL
Indian Premier League | Photo: @IPL

Building on the unprecedented success of the (IPL) last year, the Star India network has clocked 323 million total impressions for the opening match of the 2021 edition of the IPL.

The opening match between defending champions and (RCB) received a tremendous response, bigger than opening matches of all other IPL editions held previously other than IPL 2020 and 42 per cent* higher than the edition in 2019.

Since acquiring the media rights for the league, Star and Disney India have invested in and grown the league year-on-year, taking the most popular sporting event in the country to greater heights. This year, nearly every third TV-owning household in India watched the opening match live.

"We are delighted with fans' response to VIVO IPL 2021. Almost 10 billion* minutes of consumption (9.7 billion) for the opening match of the tournament shows how eagerly anticipated the season was, despite just a four-month gap between the two seasons. We are confident that viewers' interest will continue to grow as the tournament progresses," said a Star Sports spokesperson in an official statement.

"We are committed to delivering an immersive experience that takes fans confined at home closer to the action. We also urge everyone to stay home as much as possible, take all precautions and be safe during these difficult times," the spokesperson added.

IPL 2021 is being broadcast in seven languages, custom-designed from the ground up for viewers of that region. With a team of 100 commentators across language feeds for the 14th season of the tournament, the illustrious panel is guaranteed to keep the audience gripped with live commentary in the language of their choice.

The Select Dugout panel for the tournament includes a decorated set of experts such as Scott Styris, Brian Lara, Brett Lee, Graeme Swann, and Dominic Cork. And the experts are delivering detailed analytical commentary to create deeper fan engagement.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Fri, April 16 2021. 17:37 IST